social media marketing trends in 2024

Social Media Marketing Trends To Look Out For In 2024

Latest trends in social media marketing

Different businesses use social media innovatively to connect with customers or clients and make sales or generate and convert leads — this is known as social media marketing or the use of social media in marketing.

Social media has become part of our everyday life, with over 4.2 billion users around the globe. As time passes, there are various social trends that you can leverage to grow your business by increasing your customer base and connecting with potential consumers across the digital space.

Social media marketing is expected to advance even further in 2024; as a business owner, you must stay informed about trends in social media to be competitive. Read on as we talk about the top social media trends to look out for in 2024.

  1. Video (Short) Content Will Always Dominate

In a study by Cisco, video content results in 82% of internet traffic. However, long-form videos are becoming less popular due to short videos like Facebook, Instagram, TikTok reels, YouTube short videos, etc. According to Hootsuite, a video should be more than a minute.

Also, business owners use these short-form videos to communicate with customers– they might tell a brand story, show a product, advertise a product or service, or share a company’s value. 

  1. Influencer Marketing Is Still Effective

Influencer marketing has been in use for a long time, but it’s still very effective. As a business owner, you can use an influencer to push your products on social media since they have a larger audience. According to a poll done by Marketing Hub, 90% of marketers support that influencer marketing was successful.

You can employ influencer marketing on social media like Instagram, Facebook, LinkedIn, TikTok, etc. Businesses may gain more than just lead generation from influencers. They can also foster client loyalty and engagement.

  1. Focus On Local Targeting

You can draw in local customers by using location-based targeting. Tag your location when posting your social media Content; this is a strategy to reach a target audience within your area.

This is important because social media users prefer buying from someone within their location. For instance, Instagram is one of the platforms that offers a location search feature. Additionally, businesses can boost Facebook and choose target audience locations to increase the audience’s reach.

  1. More Businesses Will Use Social Listening

Social listening is used by businesses to gain information and insights; you can know what people are talking about, and issues related to your brand. Companies can learn via social listening how advertising, brand perceptions, and other information affect customer demands and wants.

Some listening tools you can use are;

  • Brandwatch
  • Brand24
  • Keyhole
  • BuzzSumo and more.
  1. Integrating Email Marketing And Social Media

The difference between each social media marketing platform is a blurry one. Brand owners aim to close the gap between them so they may collect as much data as possible and use it wisely. This has led to the development of a multichannel strategy to deliver users a wholly immersive brand experience. 

For this Marketing plan to yield good results, it’s important to set and maintain a brand tone and coordinate your social media and email content. You can use these two platforms differently. At the same time, email marketing prioritizes conversion, and social media are wonderful for increasing audience interest in brands and raising brand exposure. 

A good strategy is a cross-channel campaign—for instance, you can offer a package in exchange for signing up for your email newsletter. You may also do it the other way by sharing a segmented email list on social media to increase user engagement and attract new ones. 

  1. AI Will Help In The Production Of Content

AI has taken a significant part in creating content; according to Forrester, AI software will grow 50% more quickly than other software. Brands can use AI software such as ChatGPT, Jasper, CopyAI, and others to generate social media content for posting.

AI can assist in content creation by providing data in different contexts, such as email marketing or social media. While AI can help create content for your social media platforms, it cannot replace personalized and trustworthy material created by human writers. 

  1. Customer Service Is Now A Big Part Of Social Media

Social media is a medium for customer service because it gives customers direct access to businesses. Companies can easily respond to queries or concerns of their customers in the comment sections or the DMs. 

Microsoft’s Global State of Customers Service Survey states that 54% of global participants responded positively to businesses that reply to customers’ complaints on social media. To minimize response time, companies can invest in chatbots to attend to customer questions or create an FAQ section.

  1. Personalized Social Media Ads 

Personalized ads are becoming rampant in social media platforms like Instagram, Facebook, LinkedIn, YouTube, etc, with Instagram becoming the most used platform for personalized ads centred on videos and graphic material. Many companies are using customized ads due to their effectiveness.

To increase your visibility and conversion rate with ad content, you must be very creative. Additionally, focus on producing short-lived content that disappears after a short while due to how nicely it fits into the FOMO marketing notion (fear of missing out).

  1. Augmented Reality (AR)

You have seen people use filters on their real-life images or videos; those are augmented reality effects. This means AR enhances and modifies real-life visuals to make it stand out on social media. These filters are loved by lots of people, especially young people.

However, the popularity of augmented reality goes beyond bunny ears and cute eyeglasses. Due to this reality effect, Facebook and Instagram users now have better social purchasing experiences. Business owners are beginning to include augmented reality (AR) into their social outreach operations due to the rising popularity of the technology— and you need your smartphone to create one.

Conclusion

Every business owner must stay on top of trends in social media marketing– that’s the only way to stay relevant. Apart from staying relevant, you can reach more potential customers and convert leads.

With these trends, you can skyrocket your business to the next level — beat the competition, and give your customers more personalized experiences. I hope you find this article helpful. Thank you for reading!

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